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How To Do An SEO Competitor Analysis?

Performing an SEO competitor analysis is an essential step towards understanding your competitors' strategies and finding opportunities to improve your own website's SEO performance. Here are the steps to conduct an SEO competitor analysis:

1. Identify your competitors: Start by identifying your main competitors in the industry or niche you operate in. Look for companies or websites that target similar keywords or serve a similar audience as your own website.

2. Analyze their website structure: Examine your competitors' website structure and layout. Look for factors such as site navigation, URL structure, sitemap, and overall user experience. Assess if there are any elements you can improve on your own website.

3. Evaluate on-page optimization: Review your competitors' on-page optimization techniques. Look at factors like title tags, meta descriptions, heading tags, keyword usage, and content quality. Identify any keywords they are targeting that you may not be using.

4. Assess their backlink profile: Investigate your competitors' backlinks to see what sites are linking to them and the quality of those links. Tools like Ahrefs or Moz can help you analyze their backlink profile and identify potential link-building opportunities for your own website.

5. Analyze content strategy: Analyze your competitors' content strategy to identify the type of content they create, topics they cover, and their overall content marketing strategy. Assess their blog posts, articles, infographics, videos, and any other content they publish.

6. Study social media presence: Examine your competitors' social media profiles, engagement rates, and the type of content they share. Identify the social media platforms they are active on, the frequency of their posts, and the engagement they receive.

7. Monitor keyword rankings: ETrack the keywords for which your competitors are ranking. Tools like SEMrush or Google Keyword Planner can help you identify the keywords they are targeting and the ranking positions they hold. Check if there are any opportunities to target the same keywords or find new ones.

8. Gain insights from Google Analytics: If available, study the traffic sources, audience demographics, and user behavior on your competitors' websites. This information can help you identify their most successful traffic sources and find potential ways to improve your own website's performance.

9. Identify opportunities and create a strategy: Based on the insights gathered from your analysis, identify areas where your competitors are outperforming you and areas where you have an advantage. Use this information to create a strategy to improve your SEO and gain a competitive edge.

Remember, an SEO competitor analysis should be an ongoing process. Regularly monitor your competitors' activities and adapt your strategies accordingly.

What is 'SEO' Keyword Research Master Guide?

SEO keyword research is a crucial process that helps you identify the right keywords to target in your website's content to improve its visibility in search engine results. Here's a step-by-step guide to conducting effective keyword research:

1. Define your goals: Determine the purpose of your website and the goals you want to achieve through SEO. This will help you identify the target audience you want to attract and the keywords that align with your objectives.

2. Brainstorm seed keywords: Start by brainstorming a list of seed keywords that are relevant to your business, industry, or niche. These should be broad terms that describe what your website offers.

3. Expand your keyword list: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to expand your list of keywords. These tools provide suggestions based on your seed keywords and show metrics such as search volume, competition, and related keywords.

4. Analyze keyword metrics: Look for keywords with a high search volume and low competition. High search volume indicates a high potential for traffic, while low competition means it's easier to rank for those keywords.

5. Consider long-tail keywords: Long-tail keywords are more specific and have lower search volume but are typically easier to rank for and attract highly targeted traffic. Include long-tail keywords in your research to capture more specific search intent.

6. Assess keyword relevance: Ensure the keywords you choose align with your website's content and intent. Consider the user's search intent behind each keyword and evaluate if it matches with the content you plan to create.

7. Analyze competitor keywords: Analyze the keywords your competitors are targeting. Tools like SEMrush or Ahrefs can help you identify the keywords they rank for, giving you insights into potential keyword opportunities or gaps in your own strategy.

8. Consider user intent: Understand the user's intent behind each keyword. Are they looking for information, making a purchase, or seeking a specific type of content? Align your keyword choices with the intent to provide relevant content to your audience.

9. Group and prioritize keywords: Group similar keywords together based on their relevance and intent. Prioritize keywords based on their search volume, competition, and relevance to your website's goals and content.

Remember, keyword research is an ongoing process, and it's essential to regularly review and update your keyword strategy based on changes in search trends, user behavior, and your website's goals.

Easy Guide to Offline Conversion Tracking in Google Ads.

Offline conversion tracking in Google Ads allows you to track and measure the impact of your online advertising efforts on offline actions, such as in-store purchases or phone call conversions. Here's an easy guide to set up offline conversion tracking in Google Ads:

1. Set up conversion actions: In your Google Ads account, navigate to the "Tools & Settings" menu and select "Conversions." Click on the "+ Conversion" button to create a new conversion action. Choose "Offline" as the conversion source.

2. Configure settings: Enter a name for your conversion action and select the appropriate category that represents your offline conversion. You can also assign a value to the conversion if applicable. Click "Create and Continue" to proceed.

3. Generate conversion tracking tag: Google Ads will provide you with a snippet of code to track conversions. This code needs to be placed on the webpages where a user reaches after making an offline conversion, such as the post-purchase or thank you page.

4. Import offline conversion data: To track offline conversions, you need to import the data into Google Ads. There are several ways to accomplish this:

Use Google's offline conversion import tool: This tool allows you to manually upload a CSV file containing the offline conversion data. You'll need to include the Google Click ID (GCLID) and the conversion details.

Use Google Ads API or Google Ads Offline Conversion API: This method requires technical expertise but allows for automated syncing of offline conversion data with your Google Ads account.

Use a third-party integration: If you're using a CRM or a marketing automation platform, check if they have a built-in integration with Google Ads for offline conversion tracking.

5. Test and validate: Before going live, make sure to test your tracking setup. Complete a conversion action offline and verify that the conversion data is recorded accurately in Google Ads.

6. Monitor and analyze: Once you've set up offline conversion tracking, you can monitor and analyze the data in Google Ads. This will provide insights into the performance of your online campaigns in driving offline conversions. You can view conversion data under the "Conversions" tab and segment it by conversion action.

Remember, offline conversion tracking requires careful planning and implementation. Ensure that your offline and online systems are properly integrated to accurately attribute conversions to your online advertising efforts.

Email Marketing Ideas That Will Make You a Marketing Pro.

Email marketing is a powerful tool to reach your audience, build relationships, and increase conversions. Here are some ideas to help you create effective email campaigns:

1. Welcome Series: Create a series of emails welcoming new subscribers to your email list. Use this opportunity to introduce your brand, highlight your products or services, and provide valuable content.

2. Newsletter: Send regular newsletters to your subscribers to keep them updated on your latest news, promotions, and industry insights. Use engaging visuals and clear CTAs to drive traffic to your website.

3. Abandoned Cart Emails: Remind customers who abandoned their shopping cart of the items left behind and encourage them to complete their purchase by offering a time-limited discount or free shipping.

4. Customer Testimonials: Highlight positive customer reviews and testimonials in your emails to build trust and social proof. Include a clear CTA to encourage readers to leave their feedback.

5. Seasonal/Holiday Campaigns: Create email campaigns tailored to specific seasons or holidays. Offer limited-time promotions and use festive visuals and messaging to grab readers' attention.

6. Birthday/Anniversary Emails: Send personalized emails to your subscribers on their birthdays or anniversary of their first purchase to make them feel valued and offer a special discount or gift.

7. Educational Content: Provide educational content in your emails, such as tips, tutorials, or industry insights. This will position you as an authority in your niche and add value for your subscribers.

8. Milestone Achievement Emails: Celebrate business milestones with your subscribers, such as reaching a specific number of followers or completing a successful product launch. Use this opportunity to thank your subscribers and offer exclusive promotions.

9. Referral Program Emails: Encourage your subscribers to refer their friends and family to your business by offering incentives such as discounts or referral bonuses. Use clear CTAs and make it easy for them to share.

10. Product Launch Emails: Give your subscribers a sneak peek of your latest products or services and encourage them to be the first to try it out. Offer exclusive discounts for early adopters.

Remember, effective email marketing relies on delivering relevant, valuable content to your subscribers. Personalize your messaging, segment your email list, and continuously track and analyze your campaigns to optimize your results.

What’s New on Instagram in 2023: New Features and Updates

Instagram is still one of the most important players on the social media scene in 2003, with over 2.35 billion users globally, and for good reason. The social media network is always expanding and changing, which means new features are frequently added.

Simplify Instagram Business Management with One Tool

Manage & reply to comments and DMs in one place.

Monitor ad comments from multiple accounts.

Automate answers to repetitive questions.

Schedule posts to multiple accounts, on desktop.

Analyze performance and monitor hashtags.

Keep track of your competition.

Instagram introduces AI stickers for Stories and DMs

If this feature is already available for you, you can create your own custom stickers using AI 🙂 How cool is that?!
Once you find and click on the ‘AI stickers’ sticker, type in what you want AI to generate, and that’s it!

You can now zoom in on Instagram profile pictures

Instead of using third-party apps to view Instagram profile pictures in full size, users can now do that in the Instagram app.
All it takes is to press and hold a user’s profile picture from the level of their profile page.

Instagram tests out location tags in Notes

Instagram Notes is a relatively new feature launched in late 2022. They are short status bubbles shown in the DM Inbox that you can use to share quick thoughts with your followers or people in your close friends list.
Currently, Instagram is testing out location tags in Notes, and a select group of users can add location tags that link to the Instagram location page for a given place.

You can now schedule posts within the Instagram app

At long last, you can now schedule your Instagram posts within the app itself. This adds a level of convenience by allowing users to set a specific publication date for their posts. However, the feature doesn’t allow cross-posting to other IG accounts or different social media platforms.
To schedule your Instagram post within the IG app, go to Advanced Settings while creating your post, click on Schedule, and set the desired publication time.

Creating New Experiences for People and Businesses on WhatsApp

Today at our global Conversations event in Mumbai WhatsApp introduces several new features that will help speed up how to get things done with businesses in a WhatsApp chat.

Faster Chat Experiences with Flows

WhatsApp launches Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat. With Flows, businesses will be able to provide rich menus and customizable forms that support different needs. We’ll make Flows available to businesses around the world using the WhatsApp Business Platform in the coming weeks.

Choose your Payments Service

WhatsApp making it easier to complete a purchase directly in the chat. Starting today, people in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. It's excited to be working with partners Razorpay and PayU to make paying for something as simple as sending a message.

Meta Verified Businesses on WhatsApp

WhatsApp making it possible for businesses to receive verification from Meta, which helps you know you’re chatting with the right business. To become Meta Verified, businesses demonstrate their authenticity to Meta and in return receive a verified badge, enhanced account support and impersonation protection. For businesses interested in signing up, Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.
We’re excited to continue building great features for businesses to improve the customer service and other offerings they provide to people, and look forward to hearing how these new updates help establish connections, build relationships and get more done.

The Ultimate Guide to Digital Advertising

Digital advertising is a critical component of any marketing strategy as it allows businesses to reach their target audience, increase brand visibility, and drive conversions. Here's a comprehensive guide to help you navigate the world of digital advertising:

1. Define your objectives: Determine the goals you want to achieve through digital advertising, such as brand awareness, lead generation, or sales. This will help shape your overall strategy and campaign structure.

2. Identify your target audience: Understand your target audience's demographics, behaviors, and interests to ensure your advertisements are effectively reaching the right people. Use market research, customer data, and audience insights tools to gather this information.

3. Choose the right advertising platforms: Select the digital advertising platforms that best align with your target audience and objectives. Common platforms include Google Ads, social media advertising (Facebook, Instagram, LinkedIn, Twitter), display advertising networks, and video platforms like YouTube.

4. Set a budget: Determine your advertising budget and allocate it across your chosen platforms. Consider factors like cost per click (CPC), cost per thousand impressions (CPM), and your overall campaign goals to determine your budget distribution.

5. Conduct keyword research: If you're using platforms like Google Ads, conduct keyword research to identify relevant keywords for your campaign. This will help ensure your ads appear when users search for those specific terms.

6. Create compelling ad creatives: Craft attention-grabbing ad creatives that resonate with your target audience. Use compelling headlines, relevant visuals or videos, and clear calls-to-action (CTAs) to encourage clicks and conversions.

7. Optimize landing pages: Ensure your landing pages align with your ad creatives and offer a seamless user experience. Optimize your landing pages for relevant keywords, have compelling copy and strong CTAs, and make it easy for users to convert.

8. Monitor and analyze performance: Regularly monitor the performance of your digital advertising campaigns. Track key metrics such as click-through rates (CTR), conversion rates, cost per conversion, and return on ad spend (ROAS). Use tools like Google Analytics or advertising platforms' reporting dashboards to analyze performance.

9. A/B testing: Experiment with different variations of your ads, including different ad copy, visuals, or CTAs, to identify what resonates best with your audience. Conduct A/B tests to determine the most effective elements and refine your campaigns accordingly.

10. Retargeting and remarketing: Implement retargeting and remarketing strategies to reach users who have previously engaged with your website or ads. Tailor specific ads to these audiences to increase conversion rates and overall ROI.

Remember, successful digital advertising requires ongoing optimization and refinement. Regularly analyze your campaigns, make data-driven decisions, and adjust your targeting, messaging, and tactics as needed to maximize your results.